Tuesday, July 14, 2009

7 creative logo designs with hidden symbols

Companies use logos as a medium for branding to earn recognition . Here are some logos which take it to the next step by implementing subliminal symbols and messages in their logo designs :

7) Goodwill Industries :

Goodwill Logo Subliminal Hidden Message

Goodwill Logo Subliminal Hidden Message

Goodwill industries is a North American nonprofit organization which aids people with disadvantages . At first glance their logo looks like a face with a smile , but with a closer look you will notice the lower case ‘g’ in their logo .

6) Sun Microsystems :

Sun Microsystems Logo Subliminal Hidden Message

Sun Microsystems Logo Subliminal Hidden Message

Ok . May be its just me , but I didn’t notice the diamond shaped logo at the right actually had the alphabets S-U-N in it until recently . Talk about symmetry . Now that’s creative.

5) FedEx :

Fedex Logo Subliminal Hidden Message

Fedex Logo Subliminal Hidden Message

The hidden symbol in this logo is known to many . Just in case you haven’t seen it , there is a hidden white arrow between the orange alphabets “E” and “x”.

4) Yoga Australia :

Yoga Australia Logo Subliminal Hidden Message

Yoga Australia Logo Subliminal Hidden Message

I love this one . The illustration of the Australian map in between her bent leg and stretched out arm is perfectly subtle . It would have been cooler though if the map was made on the lower part of her body posture … as Australia is refereed to as the land “Down under” .

3) Toblerone :

Toblerone Logo Subliminal Hidden Message

Toblerone Logo Subliminal Hidden Message

Toberone originated from Bern , a city in Switzerland that is rumored to mean as “The City of bears” . Now do you see the yellow bear in the logo of Toberone’s Swiss Alps ? Pretty sneaky eh ? Its nice to see a little known fun fact being hidden in such a popular logo .


[ad#468x60]


2) Amazon.com :

Amazoncom Amazon Logo Subliminal Hidden Message

Amazoncom Amazon Logo Subliminal Hidden Message

Amazon.com is a perfect example of powerful yet simple logo . The yellow arrow that points out from “a” to “z” neatly represents that they sell everything from A to Z . The subtle smile of the arrow’s curve is an added bonus reflecting customer satisfaction .

1) Cluenatic :

Cluenatic Logo Subliminal Hidden Message

Cluenatic Logo Subliminal Hidden Message

This logo is designed for a puzzle game that involves unraveling four clues . Hence the letters C-L-U-E are arranged to give a maze like appearance . Another cool part of this logo design is that it looks like a key when viewed from a distance . Now that’s what I call sheer brilliance .


http://www.smileosmile.com/creativity/7-creative-logo-designs-with-hidden-symbols/

25 Logos With Hidden Messages

Body Wisdom

It is a logo design for a high end day spa… the hands effectively convey relaxing massage integrated with the proximity of the “owl eyes” to clearly say “wisdom”.

Forkwire Logo

Designer - Bojan Stefanovic

Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such a easy logo to remember.

Big Ten Logo

The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.

Amazon Logo

This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.

ED Logo: Gianni Bortolotti

Designer - Josiah Jost

The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.

Eight Logo

This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. Nothing better have been thought.

Elle Hive Logo

Designer - Toni
It is a company which designs compact tractors. The letters “E” and “H” make up the image of a tractor.

Toblerone Logo

One of my favorite chocolates…yummy!! But trust me I never noticed the brilliant logo while enjoying my bar. You must be thinking what is there to find out as it clearly shows the Swiss Alps? Let me explain…Toblerone originated in Bern, Switzerland - A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.

Marriage Logo

What better logo can be used to symbolize a marriage with two mirrored “R” in the middle. No frills, no shadows, still so powerful and meaningful.

Heart Beats

Although it is quiet evident but still I liked the concept a lot. Two musical notes are bent in a way to make a heart and and headphns. The softness of this logo expresses "Love for Music"

Logo !N3K8

The complexity of this logo is its beauty. It is a business and IT consulting company based in the UK and the logo is a combination of numeric and alphabets to explain the word “intricate”.

FedEx Logo

You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.

Review Logo

Designer - Sean Farrell Logo Design:
When you take off a piece of the “v” in the word “review” it forms a check mark (for review). Simply amazing!!

Lafeyette Logo:Even

If you’ve ever visited one of the famous stores in Paris - Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique!

Pakuy Logo

Designer - Maumer
As “Pakuay” is a packaging company, so the logo shows a broken down box in the shape of the letter “P

Hartford Whalers

The logo shows 3 concepts at the same time. A whale’s tail, letter “W” in green and the white space forming an “H” for Hartford.

ZIP Logo

Designer - Mike Erickson
Zip - The “I” has been replaced with a zipper to connect the Z & P

VIA Rail Canada Logo

Notice carefully…the VIA rail Canada logo makes two train tracks with the letters” V” and the “A”. The alphabet “I” is the division between the two. A simply brilliant logo.

Mosleep Logo

You will notice here how cleverly designer have integrated a bed with the letter “M” to come up with a logo for an organization of doctor’s dealing with sleep issues.

Fuga

It is a logo for Architecture Center Of Budapest and looks more like a maze but if you follow the white space, the four lettered company name will become evident.

Piano Forest Logo

Designer: Jason Cho
The designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.

NorthWest Old Logo

The logo reflected a clever way of splitting the alphabets, N and W (north west) along with a location pointed to by the red triangle in the upper left corner. The redesign lost the charm of the original.

Horror Films Logo

Designer:Josiah Jost
This could be defined as real creativity…A regular film reel turned to look like a scary ghost for a production house.

Yoga Australia Logo

At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.
http://www.graphicdesignblog.org/hidden-logos-in-graphic-designing/


The Man Behind the FedEx Logo

The Man Behind the FedEx Logo


Not long ago, I posted about the subliminal arrow in the FedEx logo. I received several emails regarding it, including one from design student Bobby Dragulescu. Thanks to Bobby and his typography professor Leah Hoffmitz, I was put in touch with the logo's creator: Mr. Lindon Leader of Leader Creative.

Lindon kindly agreed to the following interview, which is comprised of 8 fairly intelligent questions, and 3 fairly dopey ones...


When did you design the logo?

1994, as Senior Design Director at Landor Associates, San Francisco.

Has the logo won many awards?

To my knowledge, over forty worldwide and they continue. In its May 15, 2003 35th Anniversary �American Icon� issue, Rolling Stone Magazine ranked it as one of the 8 best logos of the past thirty-five years. Along side Apple, Coca-Cola, Nike, IBM, Starbucks, McDonald�s and Playboy.

Is this the most �famous� logo you have designed?

In terms of sheer ubiquity, absolutely. Though the logos for Ryder trucks, CIGNA, the NCAA and Latin America�s largest bank, Banco Bradesco (Sao Paulo, Brazil) are familiar in their own right.

Do you get free FedEx deliveries for life now?

I wish. But I did get a once-in-a-lifetime opportunity to command an MD-11 flight simulator at the Memphis hub. Unfortunately, I crashed the plane into the sand dunes at LAX on approach from Hong Kong. Nobody hurt, though.

At what point in the design process did you realize you could create an arrow with those letters?

First of all, by the time we�d gotten to this point we�d already created and reviewed over 200 designs; some close-in to the �old� Federal Express logo and others progressively more daring (though all the while retaining the enormous cache of the famous orange and purple (despite the fact that many respondents in focus groups thought the Federal Express colors were �red and blue�). The current design was one of six semifinalists that were being refined for a presentation to very senior management.

If you put a lower-case �x� to the right of a capital �E� (Ex) you can begin to see a hint of an arrow, though it is clumsy and extremely abstract. I thought that, if I could develop this concept of an �arrow� it could be promoted as a symbol for speed and precision, both FedEx communicative attributes. And, by the way, different kinds of arrows were utilized with some of the other semi-final candidates, though none of those were �hidden.�

Once I decided to refine the concept of the embedded arrow, I found that, to make the arrow more legitimate and identifiable, one needed to actually reconstruct the letterforms in order to make the arrow happen. This leads to your next question:

Did you have to manipulate the font in anyway to create a perfect arrow?

Yes, indeed. I was studying Univers 67 (Bold Condensed) and Futura Bold, both wonderful faces. But each had its potential limitations downstream in application to thousands of FedEx media, from waybills and embroidered courier caps to FedEx.com and massive signage for aircraft, buildings and vehicles. Moreover, neither was particularly suited to forcing an arrow into its assigned parking place without torturing the beautifully crafted letterforms of the respective faces. To avoid getting too technical here, suffice it to say I took the best characteristics of both and combined them into unique and proprietary letterforms that included both ligatures (connected letters) and a higher �x-height,� or increased size of the lower-case letters relative to the capital letters. I worked these features around until the arrow seemed quite natural in shape and location.

Why choose to keep the arrow so subtle? It seems to show remarkable restraint. Weren't you or the people at FedEx ever tempted to make it more obvious with an outline or a different color?

A good question and one that I am frequently asked. An arrow, in and of itself, is one of the most mundane graphic devices in visual communications. Truly, there is nothing unique or particularly strategic (marketing-wise) in using an arrow as a brand identifier. Early on, before the brand rollout in mid-1994, FedEx�s public relations agency was preparing to emphasize the arrow as a secondary graphic to underscore the �speed/precision� positioning. They proposed to leverage this in their FedEx communications. Landor put its foot down and said, �No way.�

The power of the hidden arrow is simply that it is a �hidden bonus.� It is a positive-reverse optical kind of thing: either you see it or you don�t. Importantly, not �getting the punch line� by not seeing the arrow, does not reduce the impact of the logo�s essential communication. The power of the logo and the FedEx marketing supporting the logo is strong enough to convey clearly FedEx brand positioning. On the other hand, if you do see the arrow, or someone points it out to you, you won�t forget it. I can�t tell you how many people have told me how much fun they have asking others �if they can spot �something� in the logo.� To have filled in the arrow, or to somehow make it more �visible� would have been like Henny Youngman saying �Please take my wife� instead of �Take my wife. Please.� Punch lines that need to be explained are neither funny nor memorable.

Is there anything else interesting about the creation of the logo that you can remember?

Well, in �selling� an identity into a company it always comes down to the CEO. Fred Smith is a marketing genius and understands the vital role of design in brand building. A smart, intuitive man. After a year of worldwide focus groups and brand strategy revitalization, Mr. Smith accepted the strategy to change the communicative name of the company from Federal Express to FedEx for a whole host of reasons I won�t get into here.

In authorizing us to commence the next phase of developing a graphic identity for this �new� name, he sent us off with these charges: 1), �If you come back and tell me our colors need to be pink and green just give me very good reason to do it and 2), �If I�m standing on a street corner, I need to see a FedEx truck from five blocks away.� Meaning that the brand expression needed to be large, impactful and differentiating, which was accomplished with this specific design system, one of five presented to Mr. Smith and his executive team on April 23, 1994 in Memphis. And, in the process, we made the orange more orange and the purple less blue.

What separated this candidate from the others? Among other reasons,
Mr. Smith was the only executive in a room of 12 that spotted the arrow right away.

Are you like a rock star in the world of logo design now?

Well, we Fortune 1000 identity guys and gals are behind the scenes most of the time. We do get our individual recognition from design competitions, but generally speaking, the design public only hears of the branding firm that created the design; in this case, Landor Associates. And the public at large doesn�t know who designs something or even cares to know. So, these days you won�t find me ducking crowds screaming for my autograph. No.

Have you ever been asked to autograph a FedEx truck?

I�ve never been able to find a Magic Marker big enough for the job. But I have signed FedEx letter envelopes and boxes. And, of course, my autograph is on my monthly check to FedEx.

What's it like to see something you came up with, all over the place?

Fabulous. And very gratifying. It takes me back to my very first employer out of Art Center in Pasadena, the renown Los Angeles designer Saul Bass. Toward the end of his career in 1980 or so, an interviewer asked him if still got out a thrill out of it all after some 40 years and a million awards in the corporate identity and film industries. Saul said he had been in a car one day recently with his 5 year-old daughter who exclaimed, �Look Daddy! There goes one of your [AT&T] trucks!� And Saul said to the interviewer, �You know, seeing that truck coming down the road still makes me proud after all these years.�

You can visit the website of Leader Creative right here.

http://www.thesneeze.com/mt-archives/000273.php

Monday, June 15, 2009

Oatmeal - Everything You Wanted to Know about Oats

Oatmeal - Everything You Wanted to Know about Oats

"Marzidoats and dozidoats and little lamzidivie,
A kiddeldie divey too, wouldn't you?"

A Counsel On Oats...

A tough, old cowboy once counseled his grandson that if he wanted to live a long life, the secret was to sprinkle a pinch of gunpowder on his oatmeal every morning.

The grandson did this religiously and lived to the age of 110.

He left four children, 20 grandchildren, 30 great grandchildren, 10
great great grandchildren and a 50 foot hole where the crematorium used to be.

Don't forget the Oats.

There are a few times in my life that I consider "... next to God experiences" and when I found out about oats and began eating them, this was one of those times. I had been vegetarian for a few months at least, maybe a year, eating nothing but raw veggies, salads, fruit and fruit juices. I took a course on "whole foods" and learned about Steel Cut Oats. I began eating them and everything just "straightened out" in my life. Blood sugar was more balanced, I became even more regular and I began to put on some muscle. I began with "Bob's Steel Cut Oats" which take about 20 minutes to prepare. Now I eat "Bob's Scotish Oatmeal" which is a much faster cooking time.

To this day, I begin each morning with scottish oatmeal and on my re-feed days, have up to 4 servings of oatmeal. Oatmeal is my friend and it should be yours too!

Ode To Oats

We have not succeeded in answering all your problems. The answers we have found only serve to raise a whole set of new questions. In some ways we feel we are as confused as ever, but we believe we are confused on a higher level and about more important things.

If you come across a good recipe using oats or more "Oat Facts" that I have failed to list here, let me know and I will be happy to post it!

So to start off, here is all I have learned to date about this wondrous little grain:

Oats are the third leading cereal crop produced in the United States (after wheat and corn) and the fourth most important crop world-wide. They were once considered a weed which grew right with the barley and wheat. One day farmers decided to "join 'em rather than fight 'em," and oats started being planted as a crop by itself. It fares best in cool, moist climates, which is why they are such a popular staple of the British Isles like Scotland, Ireland and Wales. The grain was introduced into the Americas in 1602 by a sea captain who planted them in one of the islands off the coast of Massachusetts. They were a popular grain, but corn had a better yield per acre crop, so their popularity wasn't as great as corn. Today, nearly half of the world's oat crop--more than 4 billion bushels a year--is grown in the United States and Canada.

While we feed most of our oats to our animals, a look into Scottish cookbook to see the variety of ways that oats are presented to eat to get your mind off having to have it only in the form of oatMEAL. That is what we will do below here.

Nutrient Values and Virtues of Oats

Oat kernels look very much like wheat in structure. They have an outer covering of bran which protects the starchy endosperm and the germ that sits at the bottom of the grain. Because the oat kernel is soft, the nutritious bran is not removed. Whole grain oats contain seven B vitamins, vitamin E, and nine minerals, including iron and calcium. The quality and quantity of the protein in oats is far superior to that of wheat and most other grains. One ounce of oats has TWICE the protein of wheat or corn flakes. But the most important nutritional advantages are the soluable fiber and the GLA (gamma linoleic acid).

The soluable fiber is what gives it the gummy texture, and it helps lower cholesterol levels in the blood. GLA is considered an "activated" essential fatty acid. Very small amounts of it fill the metabolic pipelines and allow the body to make other essential fatty acids, and all this is part of the hormonal control aspects of the Zone Diet as described by Dr. Barry Sears in his first book, "Enter the Zone" (pp. 119-134, Reagan Books, Harper Collins, 1995).

Sears reccomends eating 3-5 bowls of oatmeal a week. This reccomendation has been the driving force in all the discussion questions, like "Is INSTANT oatmeal okay?" and "Do I have to eat it every day?" and comments like "I HATE oatmeal!" I think that the limitations on our imagination for the use of OATS has been part of the problem, and I hope that this will be a continually growing page to fill your mind and imagination with more ways to get your GLA than in a bowl with brown sugar and milk!

Forms of Oats

Oat grains are enclosed in two tough husks that must be removed. The grains are cleaned and toasted, husked and scoured, resulting in whole oat kernels called GROATS. These contain nearly all the original nutritional value of the grain. Oat groats are much softer and quicker cooking than wheat berries, and can be used in many other meals that breakfast, which I hope to demonstrate through the recipes found here. They are not refined before or after processing, so they retain most of their nutrients regardless of the form in which they are eaten (according to Jane Brody in her book "Good Food Book." Sears says this is not so. It is up to you to decide from the information that follows.

Here is where everyone goes nuts. What is a groat, steel cut, Scotch, Irish or instant oat? Or a GROAT, for that matter??? Whenever anyone asks the question from now on, send them here for the answer! Remember, 3 Tbs. uncooked ROLLED OATS equals one carbohydrate block,but because STEEL CUT OATS are more dense, they only require 2 Tbs.--but check your package just in case, remembering that you have 9 grams of carbohydrates to one carb block AFTER you subtract the dietary fiber ! 1/3 cup cooked also equals one carbohydrate block.

Oat Groats - Whole grain of the oat, with only the outer hard husks removed, then toasted.

Oat Flour - You can make it yourself by grinding rolled oats in a food processor or blender. Oat flour adds lovely flavor to breads and because of certain natural preservative in the oats themselves, it improves their shelf life. Oats contain no gluten, which is needed for bread to rise, so it must be mixed with a gluten-containing flour such as wheat. Substitute 1 of every 5 parts of wheat flour with oat flour. If your recipe is for a quick bread, no addition of other flours is necessary.

Oat sprouts - oat groats are very easy to sprout! Sprouting increases their nutritive values. Add them to sandwiches, salads, stir-fry and soups. Chop them and add them to your bread dough.

Steel Cut Oats or Scottish Oats or Irish Oats- These are groats which have been cut into two or three pieces. Cooking time is considerably longer than for rolled oats. This is the variety that I began with but have now switched from

Old Fashioned Rolled Oats - These are made by steaming the groats and flattening them with a roller. The Quaker Old Fashioned Rolled Oats are very thinly rolled, as are the store varieties by the same title. If you look hard, however, you can often find rolled oats that are twice as thick as the Quaker variety, and these make a lovely, less creamy version of oatmeal than the Quaker ones do. Quaker sets the industry standard, so theirs is considered REGULAR Old Fashioned Rolled Oats. If they are thicker, they are called THICK Old Fashioned Rolled Oats.

Quick-cooking rolled oats -- These are made by flattening pre-cut groats. They cook in about 5 minutes.

Instant Oats - are usually packaged with salt and sugar. Don't indulge in the empty calories!

Commercial Cereals - Amazingly, Cheerios are made from oat flour and wheat starch, and Brody contends that they too are a nourishing cold cereal. A bit high in sodium (330 mg in 1-1/4 cup (1 ounce) compared to 1/4 cup cottage cheese which has about 440 mg sodium), there is only 19.6 grams of carbohydrates in one ounce serving with 2 grams of dietary fiber. The only cereal that leaves me hungrier faster is Grape Nuts by Post, so there is a lesson in there somewhere. Remember that as with everything, the better the quality of the food that you put into your body, the better your body. I buy organic as much as possible. Bob's products come in organic as well as non-organic versions.

Granolas are simply overrated if you buy the commercially produced one. They just have way too much sugar and way too much trans fatty acids.

Which form of oats should I buy?

Anytime you do ANYTHING to a food besides "pick it off the stalk," you have processed it. Sears uses the term and says some of the oats are too processed, while Brody contends that oats are NOT processed, Brody meaning that the nutrients are not removed like they are in other grains. Our concern should be how much is done to the food item to break down the cell structure of the carbohydrate food. One way this can be done by cooking the food item. Cooking means that you have subjected it to heat, water or chemicals to break down the cell structure or inactivate certain enzymes. You can "cook" a food by chemically altering it (like fresh seafood being "cooked" by adding lime juice to it). The longer the cooking time, the greater the breakdown of the cell walls, and the faster that food can enter your blood stream and the faster your body will react to it by producing insulin to break down the carbohydrates (sugars) into simple, readily useable forms.Some grains you can begin the "cooking" process by soaking them, but even with the increase in size because of rehydration, the starch in the carbohydrate has not broken down and the food item will still taste...green. Raw.

What you are looking for is breaking down the starches just enough to make them tasty and easy to digest, but not so long that they become unfavorable, i.e. high on the glycemic index. So in Zoning terms, this means that the same food, cooked for longer periods of time, will have a higher glycemic reaction (insulin producing) than that same food cooked for a short time or not at all. The higher the glycemic response, the higher the insulin level and blood sugar level will rise, and since what goes up must come down, your blood sugar level will fall equally as low. The idea of Zoning is to keep your blood sugar level fairly stable: not too high, not too low. The low blood sugar is what will start up your cravings. The over production of insulin is what is going to slap that fat onto your thighs (and belly and fanny...). Therefore the less you break down your foods, the less the glycemic reaction will be, the more stable your blood sugar will remain.

So what form of oats should you buy? Sears says that it should be the kind that cooks in nothing less than 30 minutes. That would be groats, steel cut (and the various names) and Thick Old Fashioned Rolled Oats.

Simple Cooking Instructions for Oats

Oat Groats - Use two cups liquid -- water, milk, broth, stock -- and bring to a boil. Add one cup of oat groats (the whole kernel) and lower heat, simmer for about 45 minutes. This may also be done quite successfully using a rice cooker. 3 Tbs. raw equals one carbohydrate block. These cook well in a crockpot on low overnight, but you may want to increase the liquid 3 to 1, liquid to oats.

Old Fashioned Rolled Oats - Following package directions, you can cook them 2 parts liquid to one part oats, and simmer for about 5 minutes. If you are in a hurry in the morning, try mixing them up with liquid the night before with Vanilla and Cinnamon. Then it takes less than a minute to heat them in the microwave.

Steel Cut Oats - Package directions will tell you to cook them for 15 minutes, but you may want to try bringing them to a boil for 5 minutes, then turning off the heat and covering them for an additional 10 minutes. These also do well in the crockpot on low, overnight. Add liquid 3 to 1.

Oat FAQ's

1. Can I eat oats RAW? Yes. They will not be as "sweet" as cooked oats, because heat breaks down the starch in oats into a sugar, but if you like them that way, they still have the same nutritional value. The fact is that you can add rolled oats into water that is no hotter than 110 degrees and they will still be considered "raw", i.e. a live food with all it's enzymes intact to aid in digestion and nutritional assimlation.

2. What's the difference between instant, rolled, Old Fashioned, and thick rolled oats? How far apart the rollers are set. No other prep work is done to the oat. The thinner the rolling, the quicker the oats cook because of the greater surface area of the grain. That's why my favorite way to cook oats is not to boil the grain itself, but to boil the water, add it to the oats and cover them, letting them set for 3-5 minutes. 1 part boiling water to 1 part rolled oats is a good ratio to start with. Add more or less water to suit your tastes.

Conclusion

One of the single best decisions I've ever made is to eat oats. It's been going on 15 years now since I began and I dont' think it will ever stop. Years ago, I did a bunch of research into oats and oatmeal and found a very funny quote that I now repeat whenever someone brings up oatmeal:

An Englishman and a Scotsman were discussing oats. The Englishman, with his nose in the air said "In England we feed oats to our horses, and in Scotland you feed oats to your men...", to which the Scotsman replied "...that's why in England you have such fine horses and in Scotland we have such fine men!"
and just to dispel any misconceptions, I'm of English, Scotish and Irish heritage.

Other Oats information

Bob's Red Mill - Oats and other whole grain products
Oats and blood glucose
Oatmeal Pancake Recipe - a healthy version from bodybuilding.com
Granola Bar w/ Protein Recipe - scroll down a bit for the recipe

http://www.formerfatguy.com/articles/oatmeal/oats.asp

Natural Cure For High Blood Pressure

Are You A Walking Time Bomb?
High Blood Pressure, The Silent Killer:

Tom Venuto Interviews Frank Mangano About The Best Natural Ways To Lower Your Blood Pressure, Reduce Your Waistline And Take Back Your Health, Part One

Weight Loss Expert Tom Venuto

Tom Venuto,
Weight Loss Expert
Author & Success Coach

Blood Pressure Expert Frank Mangano

Frank Mangano,
Blood Pressure Expert
Author & Researcher

Tom Venuto: Today my guest is Frank Mangano, who is the author of The Silent Killer Exposed, which is the best selling e-book on the net on the subject of natural ways to reduce your blood pressure, and that website is: www.TheSilentKillerExposed.com

Now this is a subject I’m passionate about for a couple reasons. First, because the issue goes hand in hand with the obesity issue, which is my primary area of research and expertise and second, because I’m not only an advocate of losing fat and developing your body without drugs, but also an advocate of improving your health in natural ways without drugs, whenever that is possible.

Your health is absolutely your greatest wealth because everything else in your life is meaningless if you don’t have your health. You have to put your own health at the very top of your life priority list. You can’t spend quality time with your family or advance your career, or enjoy anything else in life if you’re laid up in a hospital bed… or worse.

As a natural bodybuilder and fat loss coach, I’m interested not only in being muscular and having six pack abs and so on, but also feeling great and enjoying great health. What good is it to look great on the outside when you’re a mess on the inside, right? So when I say the word natural, I’m referring not only to saying no to steroids and weight loss drugs, but also staying away from other drugs, if those drugs are being used as a means of treating symptoms and not addressing causes, and if there’s an alternative.

First off, before we get into talking about this problem of high blood pressure, how it relates to the obesity problem and what are some natural approaches to fixing it let, me just back up for a minute and explain how I found out about Frank.

For many years, I was the manager of a chain of health clubs here in the New Jersey and New York Metropolitan area, and I met Frank because coincidentally, he was a member of one of our health clubs located in Brooklyn. At the time, I had no idea he was a natural health book author and expert on blood pressure, he was just one of the guys at the gym. It was only later that he found my
Burn The Fat website by accident and mentioned that he also had a website dedicated to natural approaches to better health, and that’s how we originally connected.

So Frank, thank you for this interview and why don’t we get started by you telling us about your background. Specifically, what made you take an interest in researching this subject – was it an academic interest, or was it personal, like did you or a family member have high blood pressure, or was it something else?

Frank Mangano: Hey Tom, it’s a pleasure to do this interview with you. Before I answer that, I just want to add that I couldn’t agree more with what you said about “Health is wealth.” The statement is so important and so true.

I also want to point out something before we get started. What we're going to talk about here is purely intended as reference material and as a way to open the door to a discussion between patients and their doctors about alternative ways to manage blood pressure. It's my honest opinion that if someone with hypertension wants to lower their blood pressure, it can be done in a natural way and without the same side effects you often get with drugs. The advice I give isn't intended as medical or professional advice but only a way to give people the tools they need to make informed decisions about their lifestyles and their health. The information we talk about tonight should not be used as a substitute for any treatment that has been prescribed or recommended by a doctor. If someone is currently taking medication for high blood pressure then they should continue to do so unless they are advised by their doctor to do otherwise. The same is true about the information in my book. I am not a healthcare professional. If you've been told by a healthcare professional that you have high blood pressure, or if you've taken a blood pressure reading at a pharmacy or at home that is within the range of what's considered high blood pressure, then it's imperative that you get medical attention and the advice of your healthcare provider. You should never begin a diet or exercise program without first consulting with a qualified healthcare professional.

As for my research, Tom, it all started when my mom was diagnosed with high cholesterol. She was afraid of taking statin drugs, and with good reason. She came to me for help and asked what I thought she could do to avoid taking prescription medications. And so my research began. But I didn’t go right out looking for a solution, I first wanted to know everything there was to know about high cholesterol, so I started reading and studying all the information I could find on the topic. Once I understood it completely, my research expanded into what specifically could be done to lower it naturally.

I took what I learned and created a plan for my mom based strictly on hard science. The end result is that her LDL – which is the bad cholesterol - dropped almost 40 points. Because of this she was able to avoid taking prescription drugs. This was very exciting for me – obviously – because this was my mom, but also because this led to my first book which is called, “The 60 Day Prescription Free Cholesterol Cure.”

According to my research, I discovered that many times, although not always, people who had high cholesterol also had “hypertension”, better known as high blood pressure. At that point I wanted to be sure my mom wouldn’t develop high blood pressure and so I started researching again.

Ever since I released my first book, I’ve been on a mission to find solutions for people who want to improve the quality of their lives, without chemical drugs. Often times, doctors will write a prescription for some drug that the profit-minded pharmaceutical companies are pushing when the drug isn’t even necessary! Whatever happened to good nutrition and exercise?

Tom Venuto: Good nutrition and exercise - AMEN to that! When was the last time your doctor took out that prescription pad and wrote: weight lifting 3 times a week, and do cardio or go for a walk every day for 30 minutes? Okay, would you give a real quick definition of what high blood pressure is and how someone would know if they have it?

Frank Mangano: Sure. High blood pressure is simply the amount of force the blood puts on your arteries as it passes through them. Your blood pressure doesn’t stay steady throughout the day - it rises and falls. When your blood pressure stays elevated over time, you are said to have high blood pressure. Here’s the disturbing part, Tom. Although some people may get headaches, dizziness, or blurred vision, high blood pressure often has no signs or symptoms. That’s why it’s also known as “The Silent Killer.”

Tom Venuto: So what is the best method for detection, aren’t there any outward warning signs or is the only way to check in with your doctor at regular intervals and or get your blood pressure taken regularly?

Frank Mangano: The surefire way to find out is to get tested. Your doctor can easily tell if your blood pressure is high by using what’s known as a sphygmomanometer, which is the instrument for measuring blood pressure in the arteries. This device consists of a pressure gauge and a rubber cuff that wraps around your upper arm and inflates to constrict the arteries.

Tom Venuto: Is it a good idea to test your own blood pressure at home and if so is there any special equipment you recommend?

Frank Mangano: Home testing is a very good idea, especially if you are concerned that you might have high blood pressure or if you have a family history of it. I highly recommend home testing. Although the digital (wrist cuff) blood pressure monitors are the easiest to use, I recommend using a manual blood pressure monitor for home testing. The manual monitors are similar to those that your doctor may use and usually they are more accurate than the digital (wrist cuff) monitors. A manual monitor, also known as a sphygmomanometer, will include an arm cuff, a squeeze bulb, stethoscope and a gauge to measure the pressure.

Tom Venuto: Ok, let me ask you another question. I see a lot of attention in the media about the obesity problem, quite a bit about diabetes, but not nearly as much about high blood pressure. Is it not that serious in comparison? Just how bad and how widespread is the high blood pressure problem?

Frank Mangano: Tom, it’s very serious. I hope you’re sitting down because what I’m about to tell you is going to shock you. The fact is that nearly one billion – yes, I said 1 billion - people worldwide have high blood pressure! A recent study predicted that this number will increase to 1.56 billion people by 2025. Those are staggering numbers, to say the least.

Tom Venuto: Scary, actually, that puts it right up there with obesity – 1 billion people. I guess one reason that obesity gets more headlines and even reality TV shows – and high blood pressure doesn’t, is because with obesity, you wear your problem and it’s a deeply emotional problem, whereas high blood pressure is not a cosmetic problem – like you say in the title of your book – it’s silent, but it’s still a killer. That probably makes it even more dangerous. If someone has high blood pressure and they don’t do anything about it what are the potential consequences?

Frank Mangano: Left untreated, high blood pressure will increase the risk of kidney damage, eye damage, hardening of the arteries (atherosclerosis or arteriosclerosis), heart attack, stroke, and other cardiovascular diseases. The cause of 3 out of 5 cases of heart failure in women is high blood pressure.

Tom Venuto: Let’s talk about causes. I think one of the huge mistakes people make in their journeys to lose weight and to become healthier is that they see symptoms and then they only take steps to treat the symptoms, without addressing the causes. What causes high blood pressure?

Frank Mangano: Well Tom, high blood pressure doesn’t discriminate and it can happen to anyone at any age. Since several factors and conditions play a role, it’s difficult to identify a specific cause. The healthcare profession doesn’t claim to know the cause of high blood pressure, but they do know that certain factors play a contributing role in its development.

Tom Venuto: Okay, so what are some of the factors that would give us some clue about whether you’re at risk and just how much risk?

Frank Mangano: There are a lot of factors that that contribute to high blood pressure including but not limited to smoking, lack of physical activity, obesity, high sodium intake, high cholesterol, excessive consumption of alcoholic beverages and of course, heredity. Diabetes patients are also at greater risk for developing high blood pressure and other cardiovascular diseases. Also, African-Americans seem to be at a greater risk of developing high blood pressure at an early age.

Tom Venuto: How much of this is genetics? If you have the predisposition are you just – to put it bluntly – basically are you screwed?

Frank Mangano: Your family history plays a role, but there are many things you can do to prevent or reduce high blood pressure even if you have genes that might make you more likely to have it.

Tom Venuto: I read something recently that you could say is pretty depressing and it came straight from the National Heart, Lung and Blood Pressure Institute (NHLBPI), and let me read this word for word, it said, “Once high blood pressure develops, it usually lasts a lifetime.” Well, the reason I say that’s depressing is because from my studies on the mind and psychology I know that when someone believes their problem is permanent, they tend to feel hopeless and then act helpless.

I’ve been working in the weight loss business my entire life and I’ve seen so many overweight men and women with high blood pressure lose weight, and then watch their blood pressure come down and it stayed down as long as they maintained a healthy weight. So why would the NHLBPI say something like this? What’s your take on this? Can high blood pressure be permanently cured or only controlled and what does the word “controlled” mean anyways?

Frank Mangano: What the NHLBPI is implying is that blood pressure is usually something that, if you are treating it only with medication, you’re likely to be on medication for a lifetime. That’s not to say you must be on medication. If people work to maintain a healthy weight, they can significantly lower their blood pressure and often go off the medication. This is why early monitoring and detection is important. You can control many of the risk factors before your blood pressure gets to dangerously high levels. Blood pressure itself is not a disease that needs to be cured, but high blood pressure is reaching epidemic proportions. We need the right amount of pressure to circulate the blood throughout the body. It does, however, need to be controlled so that blood pressure that is too low doesn’t deprive the body of oxygen and nutrients and blood pressure that is too high doesn’t strain the heart and blood vessels.

Tom Venuto: What is the actual relationship between high blood pressure and cardiovascular disease? Is high blood pressure literally the direct cause of strokes or heart attacks?

Frank Mangano: There’s a strong link between the two. The extra work the heart must do to push the blood through the body will eventually take its toll on the heart and arteries. High blood pressure creates a buildup in the arteries and therefore damages the arteries. As a result this greatly increases the risk for cardiovascular disease.

Tom Venuto: What’s the relationship between age and high blood pressure? Should we automatically assume that our blood pressure is going to go up as we age?

Frank Mangano: Age is a major contributor, but getting high blood pressure is NOT considered a normal, healthy part of aging. It may just be the result of a diet lacking in essential nutrients and/or a sedentary lifestyle.

Tom Venuto: I agree. I co-authored a book on healthy aging called Fit Over 40, and I have a lot of interest in this topic. People seem to think that everything automatically goes downhill after age 40, but muscle loss and gain in body fat that comes with age actually isn’t so much a result of age after all. It’s the same thing you said with blood pressure – it’s mostly a result of poor diet and inactivity - basically use it or lose it. Alright, next topic. Stress. Even when you just say the word stress, you get images or feelings of your blood boiling, and that’s an interesting aphorism too, isn’t it, blood boiling? What does stress have to do with blood pressure?

Frank Mangano: It’s important to understand that when stress is ongoing, so is the higher blood pressure level. In other words, by keeping stress at an elevated level, you’re keeping your blood pressure elevated also which, over time, will cause some serious health issues.

Tom Venuto: I agree 110%. Stress is a normal part of life - it’s the nonstop stress without recovery that causes the problems. The next question is what should we do about stress? What are some practical steps we can take today to reduce the stress in our lives, and what can someone who is hypertensive expect by making these changes?

Frank Mangano: In today’s day and age, it’s almost impossible to live a stress free life, but there are plenty of steps you can take to reduce stress such as walking, meditating or listening to relaxing music to take the edge off a stressful day. I can’t emphasize enough the importance of making time for decompressing each and every day. The key is consistency. Follow these simple steps on a daily basis and you can expect to see improvement in the numbers.

Blood Pressure Interview with Frank Mangano Continued...


Weight Loss Expert Tom Venuto

Tom Venuto is an NSCA-certified strength and conditioning specialist, lifetime natural bodybuilder, freelance writer, success coach and author of the #1 best-selling e-book, Burn The fat, Feed The Muscle (BFFM): Fat Burning Secrets of the Worlds Best Bodybuilders and Fitness Models

Tom has written hundreds of articles and has been featured in IRONMAN magazine, Natural Bodybuilding, Muscular Development, Muscle-Zine, Olympian's News (in Italian), Exercise for Men and Men's Exercise. You can visit Tom on the web at www.BurnTheFatBook.com and get more information about his Burn The Fat program at www.BurnTheFatBook.com


Blood Pressure Expert Frank Mangano

Frank Mangano is a health advocate who dedicates his life to finding solutions for people interested in reducing their risk of health problems and improving their overall quality of life naturally without the use prescription medication.

As an active member of his community he works diligently providing assistance to senior citizens and probing as a health advocate to discover new and innovative ways to promote well being. The hard work and persistence that Frank has invested in recent years is reflected through his writings. He is the author of The Silent Killer Exposed, The Truth About Hypertension, which can be found on the web at: www.TheSilentKillerExposed.com


http://www.formerfatguy.com/articles/blood-pressure/natural-cure-for-high-blood-pressure.asp

Whole Grains

Whole grains are cereal grains that contain bran and germ as well as the endosperm, in contrast to refined grains, which retain only the endosperm.

Types of oats

Oats are the seeds from the cereal grain plant Avena sativa. Once the hard outer hull is removed from the oat grains they are known as ‘oat groats’.

Whole grain oats are made by toasting and rolling the whole oat groat, which includes the nutrient-rich bran part of the cereal. They have a coarse nutty flavour.

Rolled oats are usually steamed or toasted and then rolled. These are fragmented to different degrees; a more fragmented product will cook more quickly as it absorbs water more readily. The amount of bran retained in rolled oats also varies.

Scotch oats are oat groats that have been cooked and then milled into smaller flakes, retaining some of the bran layer.

Oat bran is produced from the bran (outer) layer of oat groats.




Groats are the hulled grains of various cereals, such as oats, wheat, barley or buckwheat. Groats from oats are a good source of avenanthramide.

Groats are nutritious but hard to chew, so they are often soaked and cooked. They can be the basis of kasha, a porridge-like staple meal of Eastern Europe and Eurasia. Roasted buckwheat groats are also known as kasha or kashi, especially in the United States.

Wheat groats, also known as bulgur (bulgar) are an essential ingredient of the middle eastern kitchen, including some salads like tabbouleh.

Brown rice (or "hulled rice") is unmilled or partly milled rice, a kind of whole grain, a natural grain that remains unbleached. It has a mild nutty flavor, is chewier than white rice and becomes rancid more quickly. Any rice, including sticky rice, long-grain rice, or short-grain rice, may be eaten as brown rice.

In much of Asia, brown rice (Chinese: 糙米; pinyin: cāomǐ; Korean: 현미; hyeonmi Japanese: 玄米; genmai; Thai: ข้าวกล้อง; Vietnamese: gạo lứt) is associated with poverty and wartime shortages, and in the past was rarely eaten except by the sick, the elderly and as a cure for constipation. This traditionally denigrated kind of rice is now more expensive than common white rice, partly due to its relatively low supply and difficulty of storage and transport. Today brown rice is a staple for health conscious eaters who believe food should be consumed in its most natural state.


Brown rice and white rice have similar amounts of calories, carbohydrates, and protein, although many types of brown rice contain more fat than white rice. The main differences between the two forms of rice lie in processing and nutritional content.

When only the outermost layer of a grain of rice (the husk) is removed, brown rice is produced. To produce white rice, the next layers underneath the husk (the bran layer and the endosperm) are removed.

Several vitamins and dietary minerals are lost in this removal and the subsequent polishing process. A part of these missing nutrients, such as Vitamin B1, Vitamin B3, and iron are sometimes added back into the white rice making it "enriched", as food suppliers in the US are required to do by the Food and Drug Administration (FDA)[citation needed].

One mineral not added back into white rice is magnesium; one cup (195 grams) of cooked long grain brown rice contains 84 mg of magnesium while one cup of white rice contains 19 mg.

When the bran layer is removed to make white rice, the oil in the bran is also removed. Rice bran oil may help lower LDL cholesterol.[1]

Among other key sources of nutrition lost are small amounts of fatty acids and fiber.

In addition to having greater nutritional value, brown rice is also said to be less constipating than white rice. Although this effect also depends on natural adaptation to the product by its users and whether or not the rice has been washed prior to cooking, brown rice generally allows better digestion

Barley is a cereal grain derived from the annual grass Hordeum vulgare. It serves as a major animal feed crop, with smaller amounts used for malting (in beer and whisky) and in health food. In 2007 ranking of cereal crops in the world, barley was fourth both in terms of quantity produced (136 million tons) and in area of cultivation (566,000 km²)

Hulless or "naked" barley (Hordeum vulgare L. var. nudum Hook. f.) is a form of domesticated barley with an easier to remove hull. Naked barley is an ancient food crop, but a new industry has developed around uses of selected hulless barley in order to increase the digestible energy of the grain, especially for swine and poultry.[11] Hulless barley has been investigated for several potential new applications as whole grain, and for its value-added products. These include bran and flour for multiple food applications.[12]

http://www.eatmoreoats.com/recipes.html#OatmealWheatGermCoconutCookies

Oats Benefit

sOats gain part of their distinctive flavor from the roasting process that they undergo after being harvested and cleaned. Although oats are then hulled, this process does not strip away their bran and germ allowing them to retain a concentrated source of their fiber and nutrients.

Health Benefits

Lower Cholesterol Levels

A steaming bowl of fresh cooked oatmeal is the perfect way to start off your day, especially if you are trying to prevent or are currently dealing with heart disease or diabetes. Oats, oat bran, and oatmeal contain a specific type of fiber known as beta-glucan. Since 1963, study after study has proven the beneficial effects of this special fiber on cholesterol levels. Studies show that in individuals with high cholesterol (above 220 mg/dl), consuming just 3 grams of soluble oat fiber per day (an amount found in one bowl of oatmeal) typically lowers total cholesterol by 8-23%. This is highly significant since each 1% drop in serum cholesterol translates to a 2% decrease in the risk of developing heart disease. High cholesterol levels correlate with the build up of plaques in blood vessel walls. If these plaques become damaged or simply grow too large, they can rupture, blocking a blood vessel and causing a heart attack, stroke, or blood clots elsewhere in the body. Lowering high cholesterol levels can therefore significantly reduce the risk of cardiovascular disease and stroke.

A study published in the Archives of Internal Medicine confirms that eating high fiber foods, such as oats, helps prevent heart disease. Almost 10,000 American adults participated in this study and were followed for 19 years. People eating the most fiber, 21 grams per day, had 12% less coronary heart disease (CHD) and 11% less cardiovascular disease (CVD) compared to those eating the least, 5 grams daily. Those eating the most water-soluble dietary fiber fared even better with a 15% reduction in risk of CHD and a 10% risk reduction in CVD.

Unique Oat Antioxidants Reduce Risk of Cardiovascular Disease

Oats, via their high fiber content, are already known to help remove cholesterol from the digestive system that would otherwise end up in the bloodstream. Now, the latest research suggests they may have another cardio-protective mechanism.

Antioxidant compounds unique to oats, called avenanthramides, help prevent free radicals from damaging LDL cholesterol, thus reducing the risk of cardiovascular disease, suggests a study conducted at Tufts University and published in The Journal of Nutrition.

In this study, laboratory animals were fed saline containing 0.25 grams of phenol-rich oat bran, after which blood samples were taken at intervals from 20 to 120 minutes. After 40 minutes, blood concentrations of avenanthramides had peaked, showing these compounds were bioavailable (able to be absorbed).

Next, the researchers tested the antioxidant ability of avenanthramides to protect LDL cholesterol against oxidation (free radical damage) induced by copper. Not only did the avenanthramides increase the amount of time before LDL became oxidized, but when vitamin C was added, the oat phenols interacted synergistically with the vitamin, extending the time during which LDL was protected from 137 to 216 minutes.

In another study also conducted at Tufts and published in Atherosclerosis, researchers exposed human arterial wall cells to purified avenenthramides from oats for 24 hours, and found that these oat phenols significantly suppressed the production of several types of molecules involved in the attachment of monocytes (immune cells in the bloodstream) to the arterial wall-the first step in the development of atherosclerosis.

Oat avenanthamides suppressed production of ICAM-1 (intracellular adhesion molecule-1) and VCAM-1 (vascular adhesion molecule-1), E-selectin, and the secretion of pro-inflammatory cytokines KL-6, chemokines IL-8 and protein MCP-1 (monocyte chemoattractant protein). Our advice: Cut an orange (which is rich in vitamin C) in quarters or pour yourself a glass of orange juice to enjoy along with your oatmeal. If you prefer some other grain for your breakfast cereal, top it with a heaping spoonful of oat bran.

Prevent Heart Failure with a Whole Grains Breakfast

Heart failure is the leading cause of hospitalization among the elderly in the United States. Success of drug treatment is only partial (ACE inhibitors and beta-blockers are typically used; no evidence has found statins safe or effective for heart failure), and its prognosis remains poor. Follow up of 2445 discharged hospital patients with heart failure revealed that 37.3% died during the first year, and 78.5% died within 5 years. Arch Intern Med. 2007 Mar 12;167(5):490-6.;Eur Heart J. 2006 Mar;27(6):641-3.

Since consumption of whole grain products and dietary fiber has been shown to reduce the risk of high blood pressure and heart attack, Harvard researchers decided to look at the effects of cereal consumption on heart failure risk and followed 21,376 participants in the Physicians Health Study over a period of 19.6 years. After adjusting for confounding factors (age, smoking, alcohol consumption, vegetable consumption, use of vitamins, exercise, and history of heart disease), they found that men who simply enjoyed a daily morning bowl of whole grain (but not refined) cereal had a 29% lower risk of heart failure. Arch Intern Med. 2007 Oct 22;167(19):2080-5. Isn't your heart worth protecting, especially when the prescription-a morning bowl of hearty whole grains-is so delicious? For quick, easy, heart-healthy, whole grain recipes, click The World's Healthiest Foods, and look at the "How to Enjoy" section in any of our grain profiles.

Significant Cardiovascular Benefits for Postmenopausal Women

Eating a serving of whole grains, such as oats, at least 6 times each week is an especially good idea for postmenopausal women with high cholesterol, high blood pressure or other signs of cardiovascular disease (CVD).

A 3-year prospective study of over 200 postmenopausal women with CVD, published in the American Heart Journal, shows that those eating at least 6 servings of whole grains each week experienced both:

  • Slowed progression of atherosclerosis, the build-up of plaque that narrows the vessels through which blood flows, and
  • Less progression in stenosis, the narrowing of the diameter of arterial passageways.
The women's intake of fiber from fruits, vegetables and refined grains was not associated with a lessening in CVD progression.

Enhance Immune Response to Infection

In laboratory studies reported in Surgery, beta-glucan significantly enhanced the human immune system's response to bacterial infection. Beta-glucan not only helps neutrophils (the most abundant type of non-specific immune cell) navigate to the site of an infection more quickly, it also enhances their ability to eliminate the bacteria they find there.

According to study leader Jonathan Reichner of the Department of Surgery at Rhode Island Hospital and Brown University, priming neutrophils with beta-glucan helps these immune defenders quickly locate the bacterial mother lode within infected tissue. And this more rapid response to infection results in faster microbial clearance and healing. Since our non-specific immune defenses are the body's first strike forces against invading pathogens, starting your day with a bowl of oatmeal may boost your immune response in addition to your morning energy levels.

Stabilize Blood Sugar

Studies also show that beta-glucan has beneficial effects in diabetes as well. Type 2 diabetes patients given foods high in this type of oat fiber or given oatmeal or oat bran rich foods experienced much lower rises in blood sugar compared to those who were given white rice or bread. Starting out your day with a blood sugar stabilizing food such as oats may make it easier to keep blood sugar levels under control the rest of the day, especially when the rest of your day is also supported with nourishing fiber-rich foods.

Oats and Other Whole Grains Substantially Lower Type 2 Diabetes Risk

Oats and other whole grains are a rich source of magnesium, a mineral that acts as a co-factor for more than 300 enzymes, including enzymes involved in the body's use of glucose and insulin secretion.

The FDA permits foods that contain at least 51% whole grains by weight (and are also low in fat, saturated fat, and cholesterol) to display a health claim stating consumption is linked to lower risk of heart disease and certain cancers. Now, research suggests regular consumption of whole grains also reduces risk of type 2 diabetes. (van Dam RM, Hu FB, Diabetes Care).

In this 8-year trial, involving 41,186 particpants of the Black Women's Health Study, research data confirmed inverse associations between magnesium, calcium and major food sources in relation to type 2 diabetes that had already been reported in predominantly white populations.

Risk of type 2 diabetes was 31% lower in black women who frequently ate whole grains compared to those eating the least of these magnesium-rich foods. When the women's dietary intake of magnesium intake was considered by itself, a beneficial, but lesser-19%-reduction in risk of type 2 diabetes was found, indicating that whole grains offer special benefits in promoting healthy blood sugar control. Daily consumption of low-fat dairy foods was also helpful, lowering risk of type 2 diabetes by 13%. Enjoy a hearty breakfast and get the benefits of both oats and dairy by serving hot oatmeal, spiced with cinnamon, and topped with handful of walnuts and low-fat milk.

Antioxidant Benefits

In addition to its fiber benefits, oats are also a very good source of selenium. A necessary cofactor of the important antioxidant, glutathione peroxidase, selenium works with vitamin E in numerous vital antioxidant systems throughout the body. These powerful antioxidant actions make selenium helpful in decreasing asthma symptoms and in the prevention of heart disease. In addition, selenium is involved in DNA repair and is associated with a reduced risk for cancer, especially colon cancer.

Fiber from Whole Grains and Fruit Protective against Breast Cancer

When researchers looked at how much fiber 35,972 participants in the UK Women's Cohort Study ate, they found a diet rich in fiber from whole grains, such as oats, and fruit offered significant protection against breast cancer for pre-menopausal women. (Cade JE, Burley VJ, et al., International Journal of Epidemiology).

Pre-menopausal women eating the most fiber (>30 grams daily) more than halved their risk of developing breast cancer, enjoying a 52% lower risk of breast cancer compared to women whose diets supplied the least fiber (<20>

Fiber supplied by whole grains offered the most protection. Pre-menopausal women eating the most whole grain fiber (at least 13 g/day) had a 41% reduced risk of breast cancer, compared to those with the lowest whole grain fiber intake (4 g or less per day).

Fiber from fruit was also protective. Pre-menopausal women whose diets supplied the most fiber from fruit (at least 6 g/day) had a 29% reduced risk of breast cancer, compared to those with the lowest fruit fiber intake (2 g or less per day).

Practical Tip: As the following table shows, it's surprisingly easy to enjoy a healthy way of eating that delivers at least 13 grams of whole grain fiber and 6 grams of fiber from fruit each day.

FoodFiber Content in Grams
Oatmeal, 1 cup3.98
Whole wheat bread, 1 slice2
Whole wheat spaghetti, 1 cup6.3
Brown rice, 1 cup3.5
Barley, 1 cup13.6
Buckwheat, 1 cup4.54
Rye, 1/3 cup8.22
Corn, 1 cup4.6
Apple, 1 medium with skin5.0
Banana, 1 medium4.0
Blueberries, 1 cup3.92
Orange, 1 large4.42
Pear, 1 large5.02
Prunes, 1/4 cup3.02
Strawberries, 1 cup3.82
Raspberries, 1 cup8.36

*Fiber content can vary between brands. Source: esha Research, Food Processor for Windows, Version 7.8

Cereal and Fruit Fiber Protective against Postmenopausal Breast Cancer

Results of a prospective study involving 51,823 postmenopausal women for an average of 8.3 years showed a 34% reduction in breast cancer risk for those consuming the most fruit fiber compared to those consuming the least. In addition, in the subgroup of women who had ever used hormone replacement, those consuming the most fiber, especially cereal fiber, had a 50% reduction in their risk of breast cancer compared to those consuming the least. Int J Cancer. 2008 Jan 15;122(2):403-12.

Fruits richest in fiber include apples, dates, figs, pears and prunes. When choosing a high fiber cereal, look for whole grain cereals as they supply the most bran (a mere 1/3rd cup of bran contains about 14 grams of fiber). A cup of oatmeal delivers 15% of the RDI for fiber. Start out your day with a bowl of hot oatmeal or if you prefer cold cereal, oatmeal granola, and you'll be well on your way to meeting your daily RDI for fiber.

Whole Grains and Fish Highly Protective against Childhood Asthma

According to the American Lung Association, almost 20 million Americans suffer from asthma, which is reported to be responsible for over 14 million lost school days in children, and an annual economic cost of more than $16.1 billion.

Increasing consumption of whole grains and fish could reduce the risk of childhood asthma by about 50%, suggests the International Study on Allergy and Asthma in Childhood (Tabak C, Wijga AH, Thorax).

The researchers, from the Dutch National Institute of Public Health and the Environment, Utrecht University, University Medical Center Groningen, used food frequency questionnaires completed by the parents of 598 Dutch children aged 8-13 years. They assessed the children's consumption of a range of foods including fish, fruits, vegetables, dairy and whole grain products. Data on asthma and wheezing were also assessed using medical tests as well as questionnaires.

While no association between asthma and intake of fruits, vegetables, and dairy products was found (a result at odds with other studies that have supported a link between antioxidant intake, particularly vitamins C and E, and asthma), the children's intake of both whole grains and fish was significantly linked to incidence of wheezing and current asthma.

In children with a low intake of fish and whole grains, the prevalence of wheezing was almost 20%, but was only 4.2% in children with a high intake of both foods. Low intake of fish and whole grains also correlated with a much higher incidence of current asthma (16.7%). compared to only a 2.8% incidence of current asthma among children with a high intake of both foods.

After adjusting results for possible confounding factors, such as the educational level of the mother, and total energy intake, high intakes of whole grains and fish were found to be associated with a 54 and 66% reduction in the probability of being asthmatic, respectively.

The probability of having asthma with bronchial hyperresponsiveness (BHR), defined as having an increased sensitivity to factors that cause narrowing of the airways, was reduced by 72 and 88% when children had a high-intake of whole grains and fish, respectively. Lead researcher, CoraTabak commented, "The rise in the prevalence of asthma in western societies may be related to changed dietary habits." We agree. The Standard American Diet is sorely deficient in the numerous anti-inflammatory compounds found in fish and whole grains, notably, the omega-3 fats supplied by cold water fish and the magnesium and vitamin E provided by whole grains. One caution: wheat may need to be avoided as it is a common food allergen associated with asthma.

Health-Promoting Activity Equal to or Even Higher than that of Vegetables and Fruits

Research reported at the American Institute for Cancer Research (AICR) International Conference on Food, Nutrition and Cancer, by Rui Hai Liu, M.D., Ph.D., and his colleagues at Cornell University shows that whole grains, such as oats, contain many powerful phytonutrients whose activity has gone unrecognized because research methods have overlooked them.

Despite the fact that for years researchers have been measuring the antioxidant power of a wide array of phytonutrients, they have typically measured only the "free" forms of these substances, which dissolve quickly and are immediately absorbed into the bloodstream. They have not looked at the "bound" forms, which are attached to the walls of plant cells and must be released by intestinal bacteria during digestion before they can be absorbed.

Phenolics, powerful antioxidants that work in multiple ways to prevent disease, are one major class of phytonutrients that have been widely studied. Included in this broad category are such compounds as quercetin, curcumin, ellagic acid, catechins, and many others that appear frequently in the health news.

When Dr. Liu and his colleagues measured the relative amounts of phenolics, and whether they were present in bound or free form, in common fruits and vegetables like apples, red grapes, broccoli and spinach, they found that phenolics in the "free" form averaged 76% of the total number of phenolics in these foods. In whole grains, however, "free" phenolics accounted for less than 1% of the total, while the remaining 99% were in "bound" form.

In his presentation, Dr. Liu explained that because researchers have examined whole grains with the same process used to measure antioxidants in vegetables and fruits-looking for their content of "free" phenolics"-the amount and activity of antioxidants in whole grains has been vastly underestimated.

Despite the differences in fruits', vegetables' and whole grains' content of "free" and "bound" phenolics, the total antioxidant activity in all three types of whole foods is similar, according to Dr. Liu's research. His team measured the antioxidant activity of various foods, assigning each a rating based on a formula (micromoles of vitamin C equivalent per gram). Broccoli and spinach measured 80 and 81, respectively; apple and banana measured 98 and 65; and of the whole grains tested, corn measured 181, whole wheat 77, oats 75, and brown rice 56.

Dr. Liu's findings may help explain why studies have shown that populations eating diets high in fiber-rich whole grains consistently have lower risk for colon cancer, yet short-term clinical trials that have focused on fiber alone in lowering colon cancer risk, often to the point of giving subjects isolated fiber supplements, yield inconsistent results. The explanation is most likely that these studies have not taken into account the interactive effects of all the nutrients in whole grains-not just their fiber, but also their many phytonutrients.

As far as whole grains are concerned, Dr. Liu believes that the key to their powerful cancer-fighting potential is precisely their wholeness. A grain of whole wheat consists of three parts-its endosperm (starch), bran and germ. When wheat-or any whole grain-is refined, its bran and germ are removed. Although these two parts make up only 15-17% of the grain's weight, they contain 83% of its phenolics. Dr. Liu says his recent findings on the antioxidant content of whole grains reinforce the message that a variety of foods should be eaten good health. "Different plant foods have different phytochemicals," he said. "These substances go to different organs, tissues and cells, where they perform different functions. What your body needs to ward off disease is this synergistic effect - this teamwork - that is produced by eating a wide variety of plant foods, including whole grains."

Lignans Protect against Heart Disease

One type of phytochemical especially abundant in whole grains including oats are plant lignans, which are converted by friendly flora in our intestines into mammalian lignans, including one called enterolactone that is thought to protect against breast and other hormone-dependent cancers as well as heart disease. In addition to whole grains, nuts, seeds and berries are rich sources of plant lignans, and vegetables, fruits, and beverages such as coffee, tea and wine also contain some. When blood levels of enterolactone were measured in over 800 postmenopausal women in a Danish study published in the Journal of Nutrition, women eating the most whole grains were found to have significantly higher blood levels of this protective lignan. Women who ate more cabbage and leafy vegetables also had higher enterolactone levels.

A Well-tolerated Wheat Alternative for Children and Adults with Celiac Disease

Although treatment of celiac disease has been thought to require lifelong avoidance of the protein gluten, which is found in wheat, rye, barley and oats, recent studies of adults have shown that oats, despite the small amount of gluten they contain, are well-tolerated. Now, a double blind, multi-center study involving 8 clinics treating 116 children newly diagnosed celiac disease suggests oats are a good grain choice for children with celiac disease as well. The children were randomly assigned to receive either the standard gluten-free diet (no wheat, barley, rye or oats) or a gluten-free diet with some wheat-free oat products. At the end of the study, which ran for a year, all the children were doing well, and in both groups, the mucosal lining of the small bowel (which is damaged by wheat gluten in celiac disease) had healed and the immune system (which is excessively reactive in celiac patients) had returned to normal.

Meta-analysis Explains Whole Grains' Health Benefits

In many studies, eating whole grains, such as oats, has been linked to protection against atherosclerosis, ischemic stroke, diabetes, insulin resistance, obesity, and premature death. A new study and accompanying editorial, published in the American Journal of Clinical Nutrition explains the likely reasons behind these findings and recommends at least 3 servings of whole grains should be eaten daily.

Whole grains are excellent sources of fiber. In this meta-analysis of 7 studies including more than 150,000 persons, those whose diets provided the highest dietary fiber intake had a 29% lower risk of cardiovascular disease compared to those with the lowest fiber intake.

But it's not just fiber's ability to serve as a bulking agent that is responsible for its beneficial effects as a component of whole grains. Wheat bran, for example, which constitutes 15% of most whole-grain wheat kernels but is virtually non-existent in refined wheat flour, is rich in minerals, antioxidants, lignans, and other phytonutrients-as well as in fiber.

In addition to the matrix of nutrients in their dietary fibers, the whole-grain arsenal includes a wide variety of additional nutrients and phytonutrients that reduce the risk of cardiovascular disease. Compounds in whole grains that have cholesterol-lowering effects include polyunsaturated fatty acids, oligosaccharides, plant sterols and stanols, and saponins.

Whole grains are also important dietary sources of water-soluble, fat-soluble, and insoluble antioxidants. The long list of cereal antioxidants includes vitamin E, tocotrieonols, selenium, phenolic acids, and phytic acid. These multifunctional antioxidants come in immediate-release to slow-release forms and thus are available throughout the gastrointestinal tract over a long period after being consumed.

The high antioxidant capacity of wheat bran, for example, is 20-fold that of refined wheat flour (endosperm). Although the role of antioxidant supplements in protecting against cardiovascular disease has been questioned, prospective population studies consistently suggest that when consumed in whole foods, antioxidants are associated with significant protection against cardiovascular disease. Because free radical damage to cholesterol appears to contribute significantly to the development of atherosclerosis, the broad range of antioxidant activities from the phytonutrients abundant in whole-grains is thought to play a strong role in their cardio-protective effects.

Like soybeans, whole grains are good sources of phytoestrogens, plant compounds that may affect blood cholesterol levels, blood vessel elasticity, bone metabolism, and many other cellular metabolic processes.

Whole grains are rich sources of lignans that are converted by the human gut to enterolactone and enterodiole. In studies of Finnish men, blood levels of enterolactone have been found to have an inverse relation not just to cardiovascular-related death, but to all causes of death, which suggests that the plant lignans in whole grains may play an important role in their protective effects.

Lower insulin levels may also contribute to the protective effects of whole grains. In many persons, the risks of atherosclerotic cardiovascular disease, diabetes, and obesity are linked to insulin resistance. Higher intakes of whole grains are associated with increased sensitivity to insulin in population studies and clinical trials. Why? Because whole grains improve insulin sensitivity by lowering the glycemic index of the diet while increasing its content of fiber, magnesium, and vitamin E.

The whole kernel of truth: as part of your healthy way of eating, whole grains can significantly lower your risk of cardiovascular disease, obesity and type 2 diabetes. Enjoy at least 3 servings a day. No idea how to cook whole grains? Just look at the "How to Enjoy" section in our profiles of the whole grains, or for quick, easy, delicious recipes, click on this link to our Recipe Assistant and select oats or whichever whole grain you would like to prepare.

Description

Oats, known scientifically as Avena sativa, are a hardy cereal grain able to withstand poor soil conditions in which other crops are unable to thrive. Their fortitude seems to be transferred to those who consume this nutrient-rich grain. After all, when we think of a satisfying and enriching way to start the day, one that gives us strength and lasting energy, we oftentimes relish the thought of a hot bowl of oatmeal.

Oats gain part of their distinctive flavor from the roasting process that they undergo after being harvested and cleaned. Although oats are then hulled, this process does not strip away their bran and their germ allowing them to retain a concentrated source of their fiber and nutrients. Different types of processing are then used to produce the various types of oat products, which are generally used to make breakfast cereals, baked goods and stuffings:

  • Oat groats: unflattened kernels that are good for using as a breakfast cereal or for stuffing
  • Steel-cut oats: featuring a dense and chewy texture, they are produced by running the grain through steel blades that thinly slices them.
  • Old-fashioned oats: have a flatter shape that is the result of their being steamed and then rolled.
  • Quick-cooking oats: processed like old-fashioned oats, except they are cut finely before rolling
  • Instant oatmeal: produced by partially cooking the grains and then rolling them very thin. Oftentimes, sugar, salt and other ingredients are added to make the finished product.
  • Oat bran: the outer layer of the grain that resides under the hull. While oat bran is found in rolled oats and steel-cut oats, it may also be purchased as a separate product that can be added to recipes or cooked to make a hot cereal.
  • Oat flour: used in baking, it is oftentimes combined with wheat or other gluten-containing flours when making leavened bread.

History

The modern oat draws its ancestry from the wild red oat, a plant originating in Asia. Oats have been cultivated for two thousand years in various regions throughout the world. Before being consumed as a food, oats were used for medicinal purposes, a use for which they are still honored. The growing of oats in Europe was widespread, and oats constituted an important commercial crop since they were a dietary staple for the people of many countries including Scotland, Great Britain, Germany and the Scandinavian countries. In the early 17th century, Scottish settlers brought oats to North America. Today, the largest commercial producers of oats include the Russian Federation, the United States, Germany, Poland and Finland.

How to Select and Store

Buy small quantities of oats at one time since this grain has a slightly higher fat content than other grains and will go rancid more quickly. Oats are generally available in prepackaged containers as well as bulk bins. Just as with any other food that you may purchase in the bulk section, make sure that the bins containing the oats are covered, free from debris, and that the store has a good product turnover so as to ensure its maximal freshness. Smell the oats to make sure that they are fresh. Whether purchasing oats in bulk or in a packaged container, make sure there is no evidence of moisture.

If you purchase prepared oatmeal products such as oatmeal, look at the ingredients to ensure that the product does not contain any salt, sugar or other additives.

Store oatmeal in an airtight container in a cool, dry and dark place where they will keep for approximately two months.

How to Enjoy

For some of our favorite recipes, click Recipes.

Tips for Cooking Oats:

Different types of oats require slightly different cooking methods for making hot cereal or porridge. For all types, it is best to add the oats to cold water and then cook at a simmer. The preparation of rolled oats and steel-cut oats require similar proportions using two parts water to one part oats. Rolled oats take approximately 15 minutes to cook while the steel-cut variety takes about 30 minutes. Due to their consistency, oat groats require more time and more water. Use three parts water to one part oat groats and simmer for approximately 50 minutes.

A Few Quick Serving Ideas:

A great way to start your day-add your favorite nuts and fruits to a piping hot bowl of oatmeal.

Oatmeal cookies are a favorite for kids of all ages.

Add oat flour or whole oats the next time you make bread or muffins.

Sprinkle oat bran on your hot or cold cereal.

Oat groats make a great basis for stuffing for poultry.

Individual Concerns

Oats and Purines

Oats contain naturally-occurring substances called purines. Purines are commonly found in plants, animals, and humans. In some individuals who are susceptible to purine-related problems, excessive intake of these substances can cause health problems. Since purines can be broken down to form uric acid, excess accumulation of purines in the body can lead to excess accumulation of uric acid. The health condition called "gout" and the formation of kidney stones from uric acid are two examples of uric acid-related problems that can be related to excessive intake of purine-containing foods. For this reason, individuals with kidney problems or gout may want to limit or avoid intake of purine-containing foods such as oats. Yet, recent research has suggested that purines from meat and fish increase risk of gout, while purines from plant foods fail to change the risk. For more on this subject, please see "What are purines and in which foods are they found?"

Oats and the Gluten Grains

Oats are members of a non-scientifically established grain group traditionally called the "gluten grains." The idea of grouping certain grains together under the label "gluten grains" has come into question in recent years as technology has given food scientists a way to look more closely at the composition of grains. Some healthcare practitioners continue to group wheat, oats, barley and rye together under the heading of "gluten grains" and to ask for elimination of the entire group on a wheat-free diet. Other practitioners now treat wheat separately from these other grains, including oats, based on recent research. Wheat is unquestionably a more common source of food reactions than any of the other "gluten grains," including oats. Although you may initially want to eliminate oats from your meal planning if you are implementing a wheat-free diet, you will want to experiment at some point with re-introduction of this food. You may be able to take advantage of its diverse nutritional benefits without experiencing an adverse reaction. Individuals with wheat-related conditions like celiac sprue or gluten-sensitive enteropathies should consult with their healthcare practitioner before experimenting with any of the "gluten grains," including oats.

Nutritional Profile

Oats are an excellent source of manganese and a very good source of selenium. In addition, oats are a good source of vitamin B1, dietary fiber, magnesium, protein and phosphorus.

For an in-depth nutritional profile click here: Oats.

In-Depth Nutritional Profile

In addition to the nutrients highlighted in our ratings chart, an in-depth nutritional profile for Oats is also available. This profile includes information on a full array of nutrients, including carbohydrates, sugar, soluble and insoluble fiber, sodium, vitamins, minerals, fatty acids, amino acids and more.

Introduction to Food Rating System Chart

In order to better help you identify foods that feature a high concentration of nutrients for the calories they contain, we created a Food Rating System. This system allows us to highlight the foods that are especially rich in particular nutrients. The following chart shows the nutrients for which this food is either an excellent, very good, or good source (below the chart you will find a table that explains these qualifications). If a nutrient is not listed in the chart, it does not necessarily mean that the food doesn't contain it. It simply means that the nutrient is not provided in a sufficient amount or concentration to meet our rating criteria. (To view this food's in-depth nutritional profile that includes values for dozens of nutrients - not just the ones rated as excellent, very good, or good - please use the link below the chart.) To read this chart accurately, you'll need to glance up in the top left corner where you will find the name of the food and the serving size we used to calculate the food's nutrient composition. This serving size will tell you how much of the food you need to eat to obtain the amount of nutrients found in the chart. Now, returning to the chart itself, you can look next to the nutrient name in order to find the nutrient amount it offers, the percent Daily Value (DV%) that this amount represents, the nutrient density that we calculated for this food and nutrient, and the rating we established in our rating system. For most of our nutrient ratings, we adopted the government standards for food labeling that are found in the U.S. Food and Drug Administration's "Reference Values for Nutrition Labeling." Read more background information and details of our rating system.

Oats, whole grain, cooked
1.00 cup
234.00 grams
145.08 calories
NutrientAmountDV
(%)
Nutrient
Density
World's Healthiest
Foods Rating
manganese1.37 mg68.58.5excellent
selenium18.95 mcg27.13.4very good
tryptophan0.08 g25.03.1good
phosphorus177.84 mg17.82.2good
vitamin B1 (thiamin)0.26 mg17.32.2good
dietary fiber3.98 g15.92.0good
magnesium56.16 mg14.01.7good
protein6.08 g12.21.5good
World's Healthiest
Foods Rating
Rule
excellentDV>=75%ORDensity>=7.6ANDDV>=10%
very goodDV>=50%ORDensity>=3.4ANDDV>=5%
goodDV>=25%ORDensity>=1.5ANDDV>=2.5%

In-Depth Nutritional Profile for Oats